The next thing Nacho and the band received was a PDF with a video explaining the story in a clear way, character designs, some panels to see how it would look like a bit better, and the next steps. As an extra, the visuals actually matched the lyrics! Not a requirement, but definitely a cool addition.

This step could have been done in a meeting but video+PDF was the best call to master time zone differences.

"The communication, production process, deliverables, script, design, and price-result ratio from Maru Exposito were excellent."

Nacho Sotelo, band's co-producer

After some tweaks, and contacting a background artist for help, we could start producing! That still incorporated Nacho by showing the animated storyboard, and more "in-process" imaginary to ensure the progress was still on the line. 

I was actually available on chat, always replying within 24h and communicating clear expectations: what is the next step, when to expect it, did I need anything in advance from the band (example: lyric confirmations), etc. 

That helped us notice changes needed to get the results closer and closer to what they had in mind.

For example, we changed the font to a more retro style, as well as decided to add a filter to create the VHS recording effect.

Screenshot from Mar explaining the script

Proving how sometimes a recorded video is best than a meeting when time zones and busy schedules could delay production

Animated Storyboard Gif from a part of the actual video delivered

Even if this project happened with the covid-19's first waves (March-June 2020), the animation work and online communication caused no delays to the music video production.